The Criticality of Content

This will likely be fixed in no time, but the irony was too much to ignore.

Jakob Nielsen released his Alertbox just a few moments ago, implying in the summary that, of all the bad design decisions a company can make, those around content are the most costly:

Bad content, bad links, bad navigation, bad category pages… which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

Intrigued, I followed the link , only to find this:

A screen grab of the latest Alerbox, only access is Forbidden!

So not being able to even see the content… does that fall anywhere near the “bad content” end of the spectrum?

A bit of investigation reveals that the entire Alertbox subdomain is somehow restricted in its access. Hopefully this issue isn’t too costly for him.

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The conversation continues...

  1. On April 22nd, 2008 at 12:16 am, Jenn said:

    ALERT. I always why he uses the word “alertbox”…as if…it’s such an emergency…

What do you think?