eTrade Starts to Backpedal

I so called this one.

So I’m walking out the door today, and as I go to turn off the TV, I see the e*Trade talking baby commercial. Just before I turn it off, I heard something that didn’t jive with what I had heard the 10 times I added the video to my last blog post (yes, I obsess at times).

I step back and play the commercial again, and sure enough: eTrade is now advertising savings accounts that earn six times the national average – down from their initial claim 8x. It turns out that the national average isn’t actually falling; eTrade just couldn’t sustain their initial promise. There aren’t any online videos with this updated version yet, but I’ll be keeping an eye out.

This makes me even less likely to sign up for an account with them. In two more months, will it be four times the national average? Or perhaps they’ll aim for the top of the bell curve. Either way, it won’t be with my money.

Be Sociable, Share!

What do you think?