Ambiguous Marketing

I got an email from one of my credit card companies today saying that my card has been upgraded! Because, in case you haven’t heard, credit cards are software too.

I chuckled at first when I saw the message at the bottom about how to take advantage of the offer:

On the one hand, it could simply mean that after I call that number, the upgrade will take hold. All I need to do is use my card.

On the other hand, I haven’t used this card since I got it . Perhaps this is them pleading with me to actually make a purchase so they can start charging me interest. Ah, the joys of cards with no annual fees.

Maybe the ambiguity is all in my head, but I got a kick out of it anyway.

The conversation continues...

  1. On March 6th, 2008 at 10:26 pm, Eric said:

    I once got an “upgraded” card, and it had a sticker on it which told me to call and “activate” it. So I looked at my old card, and it happened to have the exact same number and expiration date. I called customer service (not the activation number) and asked what the deal was (I’m always paranoid that I’m being scammed). Turns out that if you don’t use your card for a while, they send you another copy of the exact same card - like “hey, don’t forget that you have this credit card”. And the activation number - they said you never have to worry about calling - just go ahead and use your card. Since then, I’ve been trying to figure out what the purpose of such a number is.

What do you think?