A while back, I received a new credit card in the mail, and I thought there was some kind of mistake…

The card was missing any sort of branding! Doesn’t it look naked without it?? A few weeks later as part of my credit card bill, I got what I think was some sort of explanation:

Recently, a mutual business decision ended our affiliation with your association. FIA Card Services will continue to handle your account. We remain steadfast in our commitment to one goal: Satisfying you, our customer.

Wow… ended their affiliation with my association? I realize it’s just saying that they aren’t partnering with my bank anymore, but it sounds a little worse than that. But also I wonder – surely FIA has other sponsors that they could use to brand a credit card… something subtle? Or on the other end of the spectrum, perhaps a Hello Kitty card? Not really subtle, but at least it would be something other than a plain, blank silver card.

I suppose that isn’t as bad as my second card… when I went to pay my bill this month, this is how they listed my account:

Does that remind anyone else of ?

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  1. On July 11th, 2007 at 12:03 am, Jenn said:


    that’s cool

What do you think?