A few years ago, I was listening to a Google talk where they were talking about a usability study they had been running on their homepage at the time. “What do you see here?” they would ask. “A text box for search,” came the reply. “Anything else?” “Nope.”

People had become so fixated on Google’s functionality for searching that other features on the homepage (different kinds of search, the “I’m Feeling Lucky” button, etc) were going unnoticed. People just had tunnel vision for searching.
Google Reader was recently redesigned, and something in the redesign got me thinking about that talk, and wondering why really interesting, compelling new features go unnoticed.
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