When Listerine began marketing their pocket breath sprays, I was really taken by the shape of the product.
The rounded edges combined with the hole at the top made it look and feel completely different to anything else that I keep in my pockets or desk drawers. To this day, I can grab my Listerine out of the center console of my car in short order without looking – the form is that unique. I imagine the same is true for purses (ladies?).
That’s why I was so mortified when I saw another, very different product cash in on that same form factor…
That’s Neosporin’s new “Neo-to-Go,” which I saw advertised the other night on TV as a must-have for moms with accident-prone kids.
I think this is asking for trouble. While I’m probably not at risk of having both in my car, I could see women keeping both in their purses, and potentially mixing them up, with disastrous consequences.
Both of these products are made by Johnson & Johnson, and I’m sure their product designers found what seemed like another innovative use for a cool form factor. But the uniqueness of that form factor has other ramifications than strictly visual appeal, which I think they must have ignored or not even considered. I just hope the incidence of swallowing Neosporin doesn’t spike over the coming months.