One of the first things you learn in an Information Design curriculum is how to communicate a message across different distances. What do people notice from far away? Are they compelled to come in for a closer look? How do you hook your reader into coming closer to examine the entire piece?

I’m always impressed by pieces that can do this without using any words… they establish a compelling macro view that is equally interesting at a micro level, when you’ve stepped right up to it. Yesterday, I received a link to some recent Chris Jordan work, and I was really impressed by the message behind these visualizations. They can be enjoyed as they are, but they become even more powerful when you read the caption associated with each piece.

Enjoy!