I know that a lot of people dislike math, but are we in such a sad state that something like this is really necessary?

The back of a Cottonelle toilet paper pack,  showing a single roll,  a double roll = 2 single rolls,  and a triple roll = 3 single rolls

Is this a case of having too much space to say something and not knowing what to say? Or do they really think that the majority of their audience will get confused in interpreting the difference between single, double, and triple?

I feel that most fast food restaurants have conditioned us well enough to know the difference by now. However, if we were talking about “quadruple, ” the explanation might be warranted. Burger King, for example, had to shorten it to “quad” for their Stacker promotion.

Clearly, quintuple is right out.

My favorite part of that image, though, is the decision to include communication back to the company as part of the overall message. Is this in case the Roll Size Guide confuses us to the point of feeling helpless? I think everyone should call 1-800-553-3639 to communicate their confusion and frustration.

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The conversation continues...

  1. On August 15th, 2007 at 11:35 pm, Jenn said:

    In that case though, we can always succumb to an auto-ism. Some of us are trained to always regard big numbers as good. Because big is good.

What do you think?