If you watch TV at all, you’ve likely seen a few (hundred) ads for this Digital TV Transition that’s taking place next February. It’s part of $200 million ad campaign to make consumers aware of the switch.
These ads tell you a few things. First, there’s a change happening in February 2009. Second, if you use an antenna, you need to get a converter box. Third, there’s a government coupon program to help you buy a converter box. But it stops there, encouraging consumers to find out the rest of the information on their own; particularly about the price.